What is the analysis of the current situation of the imported red wine supply market and the industry prospect forecast report?

Red wine is the name of wine. The composition of red wine is quite simple, is naturally fermented fruit wine, grape juice content is a lot. There are many ways to classify wines. According to the color of the finished product, it can be divided into red wine, white wine and pink wine three categories. Red wine can be subdivided into dry red wine, semi-dry red wine, semi-sweet red wine and sweet red wine, while white wine can be subdivided into dry white wine, semi-dry white wine, semi-sweet white wine and sweet white wine, so what is the analysis of the current situation of the imported red wine supply market and the industry prospect forecast report?

What is the analysis of the current situation of the imported red wine supply market and the industry prospect forecast report?

1. Due to the continuous reduction of wine grape planting area in China in recent years, the total output of red wine in China has decreased successively, reaching a very low value in 2021.

2. In December 2021, the national red wine production was 40,000 million liters, down 14.9% year-on-year, and the year-on-year growth rate maintained a downward trend. In 2021, the national red wine production of 26.8 million liters, down 35.11% year-on-year, production continues to decline.

3. At present, China's imported red wine consumption market is mainly concentrated in the east. In recent years, consumers' awareness of imported red wine has gradually increased, and the consumption of imported red wine is rapidly penetrating into third - and fourth-tier cities, and the scope of consumers has gradually expanded. The sales of imported red wine in central and western cities began to increase, and the market demand was effectively stimulated.

4. In addition to their own consumption power, according to different consumption, consumers also have different limits to the acceptance of prices. For example, to give gifts, consumers can accept a higher price than their own consumption, and the acceptance is higher in the hotel than at home. Therefore, consumers in different destinations are segmented.

5. At present, China's imported red wine market has entered a new stage of "compound development", which presents three outstanding characteristics: regularity, characteristics and viewpoint. The willingness of the new generation of consumers to actively locate their personal preferences has directly promoted the upgrading of the consumption structure of imported red wine.

6. The upgrading of consumption and the increasingly rational consumption of the red wine market will bring greater changes to the red wine industry, and the brand concentration will be enhanced. Some imported products that have a certain reputation in imported red wine will further expand the domestic market during the transition period.

Imported red wine has certain advantages in quality and production costs, but due to the impact of import tariffs and the recognition of the domestic consumer market, imported red wine from abroad is at a certain disadvantage in the market, and some imported red wine belongs to red wine consumption, so the consumer group has certain limitations.

7. At the same time, as the red wine market is a new consumer market, there is a lack of effective market supervision and management to a certain extent. Therefore, at present, the wine products in the wine market are mixed, some of the inferior wine is shoddy, and a few wine merchants use other people's trademarks to manufacture fake and shoddy goods. Many large domestic wine groups are turning their attention to overseas estates and vineyards. With the merger and integration of domestic wine giants on overseas wineries, the scale of imported wine will be further improved.

More and more people accept imported red wine as a market development trend. After all, its culture, technology and taste are much better than domestic red wine. In terms of comprehensive cost performance, imported red wine generally has great advantages.